Saturday 29 June 2013

Standard Chartered 'Breeze' Banking App

VENTURES AFRICA- As part of its
move to revolutionalise a digital
banking that will enhance its
customers’ banking experience,
leading financial institution,
Standard Chartered Nigeria Limited, has launched ‘Breeze’, a new digital banking application.

The introduction of the ‘Breeze’ App is part of the bank’s focus in
digitalising and socialising personal
banking which is meant to extend
customers’ digital lifestyle into
banking.

Nigeria is the first West African
nation to feature the App.
According to the bank, ‘Breeze’ is a
mobile banking application designed to provide customers with a superior convenient and personalised banking experience. It comes with security features similar to those used for
online banking.

It would later be developed into a
‘virtual branch’ where customers can place requests as well as apply for products and services.
According to Standard Chartered
Managing Director and CEO, Bola
Adesola, ”Today’s consumer are tech- savvy and mobile. They want
banking that not only meet their
financial needs but also anticipates
them. We believe that technology
has to be useful, intuitive and most importantly seamless.”

”We believe digitalisation goes
beyond online and mobile banking
services. We continue to transform our business and invest for long- term growth, with a focus on digital technologies that we believe will shape the future of banking,” she added.

Speaking on the product launch,
Standard Chartered’s Regional Head of consumer Banking, West Africa, Carol Oyedeji, said, ”The launch of ‘Breeze’ follows extensive research
into the banking behaviour of
individuals and aim to provide
customers with an easy, secure and user-friendly banking channel”
‘Breeze’ is available for iPad, iPhone, Android and BlackBerry devices. To activate, potential users will have to download the applications from the various app stores available and then call the call centre for their MPin. For USSD phone users, they are to call the bank’s call centre for
the MPin and dail a short code
*389*068# to activate.

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